Meet Jay Jaboneta from the Yellow Boat Project

Posted by admin - January 10, 2012 - PIF Experience - 2 Comments

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Jay Jaboneta is the Fire Starter and Chief Storyteller of the Philippine Funds for Little Kids which is also known as the Yellow Boat Project.

He was also recently named by Yahoo Southeast Asia as one of the 7 Modern-Day Filipino Heroes for his involvement in the Yellow Boat Project.

His work with the Yellow Boat Project has been featured by the Associated Press, CNN, Al-Jazeera, BusinessWeek, Forbes, The Huffington Post, ABS-CBN, GMA-7, TV-5 and other international and local news organizations.

He was the first and former Head for New Media under the Presidential Communications Operations Office and started the team that manages President Benigno S. Aquino III’s official website and social networking presence.

Jay loves to help people, companies, non-profits and brands breathe life into their brand story.

Jay is a hungry man. He eats at least a hundred books a year, loves chocolate and sometimes can’t live without coffee. He has worked for organizations as diverse as the Philippine Government, Procter & Gamble Philippines, and Australia and New Zealand Banking Group Ltd. (including Metrobank Card Corporation).

Jay believes remarkable people and organizations deserve the attention of the world.

You can reach him at

You can check out this Facebook profile at and the Yellow Boat Project blog at


  • rick passo

    Thanks for this wonderful post, Charley, regarding an incredible friend who has “triggered,” inspired and continuously spreads a great message and whose vision, spirit and mission are unparalleled in their implementation — just like you do, too, Charley.

  • Kabayanigamez

    he inspired everyone to be a contributor to something worthy and encourage everyone to be part of the solution.yes anyone can do something even in small way like what  jay had started just by posting in his face book wall the problem of kids from zamboanga.